≠

Our Position

The pitch process is broken. We're not going to pretend it isn't.

Ban bidding on unapproved creative.

Directors shouldn't be pitching against each other on creative that hasn't been signed off. It wastes everyone's time and it costs real money. Lock the creative first, then find the director.

Disclose the budget.

If you're asking directors to pitch, tell them what the budget is. Not 'competitive' - the actual number. We can't make good recommendations without it, and directors can't scope their work.

Tell us who else is pitching.

How many directors are competing? Which production companies? Is there an incumbent? This isn't insider information. It's basic professional courtesy that every other industry takes for granted.

Pay directors for their pitch work.

A treatment takes time. If you value the work enough to ask for it, value it enough to pay for it. Pitch fees aren't radical. They're overdue.

≠

This isn't a manifesto for its own sake. It's change that is already happening. Embrace it!